I design AI-forward, user-centric products that blend creativity with technical depth. From building design systems at scale to prototyping with AI tools, I solve complex business challenges into intuitive experiences. Currently designing dealer solutions at Tractor Zoom and building Green-Tails.com—an AI-driven sustainable pet directory.
what I craft
Featured case study
A Design isn’t finished until somebody is using it.
+ Brenda Laurel
A little about me :)
Hi, I'm Roman, and I solve problems for a living. The fun kind—where messy business challenges become elegant user experiences and intuitive designs, and "it's complicated" becomes "I get it."
Originally from a small Ukrainian mining town, now crafting digital experiences and living with my wife and our cat in Des Moines, Iowa. I'm a strategic-minded designer with a soft spot for sci-fi, a technical toolkit that spans UI/UX to front-end code, and an unhealthy obsession with making interfaces feel effortless.
Check out my design portfolio or drop me a line—I'm always down to talk shop (or debate the best Star Trek captain).
~ Roman Serebryakov