About
My passions ❤️️🤗
Spending time with family
Sustainability
Cooking yum yums
Traveling & sightseeing
Sci-Fi books & shows
Watercoloring & drawing
Gym & fitness
Fantasy football
My design principles
be kind
Be kind in how you talk, interact and give feedback to others - and especially to yourself.
inspire
Do your best to bring best in others: encourage, empower, and inspire with top quality and meaningful impact of your work.
be curious
take risks
Always be afraid to have 'what ifs', instead - get excited to have 'when I do..' greatest things will happen. Law of the Universe.
learn to own
care
Care about yourself, care about your planet, care about your work and care about the person next to you, behind you and ahead of you.
Work experience
_01
As a Web Designer at Flying Hippo, I spearheaded the creation of visually stunning and user-friendly website interfaces. Collaborating closely with art directors and project managers, I translated client visions into captivating digital designs that balanced aesthetics with functionality. My goal was to deliver innovative and responsive web solutions that bolstered the agency's reputation for creating impactful online experiences.
_02
Shift Interactive (2014-2021)
Senior UI/UX Designer
Worked in agile cross-functional teams to research, design and plan User Experience , Visual and Interaction design for desktop, touchscreen and mobile apps. Was responsible to creating sitemaps, user flows, prototypes, wireframes and high fidelity designs. Took part in building front-end themes for Wordpress CMS platform, also helped with generating motion graphics and presentations for the stakeholders and customers to communicate new digital products that had positive business impact.
_03
Blenders Eyewear (2021-2022)
Lead UI/UX Shopify Designer
As a UI/UX Shopify Designer at Blenders, my role centered on creating visually captivating and customer-centric designs. I collaborated closely with cross-functional teams of product owners, stakeholders, and content managers to conceptualize and craft intuitive user interfaces that optimized the shopping experience for online customers to increase conversion rates and grow organic traffic to the main site to increase overall site ranking among the sunglass industry competitors.
_04
Coviance (2022-2024)
Senior Product Designer
Coviance is a fintech startup that provides cloud-based business solutions to credit unions and banks for opening and processing home equity loans and applications. My role as a Product Designer was to lead all UI/UX efforts for their marketplace B2B and B2C facing products, collaborate across teams to create user-friendly digital solutions by employing user research and iterative design processes, in agile environment. Additionally, I played a key role in translating complex financial concepts into accessible and engaging interfaces, contributing to the seamless user experience across its web-based platform.
_05
TractorZoom/Anvil (2024-current)
UI/UX Product Designer
Leading product designer leading mobile app and web tools for agriculture and construction dealers. Worked on a custom quoting tool software and streamlined check-in/out flows (mobile and desktop experiences) - making complex inventory management feel simple for users who'd rather be on the lot than in an app. Working in sync with marketing team to create and deploy visual assets for the marketing campaigns and public facing websites.
UX/UI design
Product strategy
Design systems
User research
User flows
Prototyping
Web & mobile design
Front-end development
Motion graphics
Digital illustrations
Data analytics
Crafting puns
E-commerce
Consumer products
Industrial tech
Insurance
FinTech
Startups
B2B
Marketing agencies













